OUR USER PERSONAS

Curious George

Alessandro

  • 35 years old
  • Sharer on social media
  • Manager @ X

George values discovery, but is on a limited budget. He's really curious about tech, with 3d-printers, drones and Raspberry Pi hitting the spot. He loves sharing his projects online, but needs clear instructions, not being an engineer. George engages with the community, but needs instant gratification, and values uniqueness. Working as a manager leaves weekends and evenings for experimenting, but he needs his experiments to be plug 'n' play. George wants to be the first on the ball, loves cool selfie-features and future projects. Unfortunately, George'll put down PiCopter eventually, unless he gets converted to Pete.

Mommy May

Mum @ Eventbrite

  • Has a son aged 13
  • Secretary at UBS
  • Engaged parent

May wants her son to learn instead of playing video games. She's keen on her little one enjoying parks and the outdoors, and at the same time pave a path towards a rewarding career. She's all about security, and wants toys that are safe, but fun. All too often, she's bought toys that were used once, and don't want to go down that path again. Learning and experimenting with her son would be the perfect step. She herself values beauty and design, using her apple products vividly. She would love to join an in-person class with her son, but wouldn't buy one online without being pushed. She and her son needs clear, beautiful and simple instructions, but don't want the fun to stop after their first flight.

Pi-Pete

Charlotte's dad

  • Got a Raspberry Pi
  • Values Open Source
  • 26 years old

Pete loves his Pi, and has a few projects under his belt. He enjoys hacking his own things with basic Python, but lacks both the time and the skills needed to develop his own Raspberry Pi-drone. Being 26 years old, he was brought up during the tech revolution, and is proud of it. Pete works as an event manager during his daytime, hacks projects at night. Having a re-usable project would be the dream for Pete, creating, morphing and furthering projects. Pete loves brandnames like Adafrut, PiHut and Raspberry Pi, and aligns well with inventions and completing challenges. Pete wants to see a detailed spec, but is more accepting of flaws and bugs, and he values an authentic product.

We display PiCopter on full-bleed nature

picopter

This allows our pilots to put it into context, dream and envision in the right atmosphere.

If it's a montage, the propellers must not be spinning, as to not fool the viewer.

THE ESSENCE OF PICOPTER

The world needs a system, device and space for more effectively & effortlessly broadening our horizons. For learning tech, collaborations and drones.

MEANINGFUL TOY   TEACHING TECH   CURIOUS INVENTIONS

These are the lead words that needs to come across in every design element, every sentence and thus all communication.

ICONOGRAPHY

FONT-AWESOME

Throughout our communication, we use icons to explain concepts, advise on functionality and engage content.

We do not use picutres to explain concepts or functionality. Our set of icons are standard, no shadow, no special effects. And we use Font-Awesome wherever possible.

CUSTOM

Clarity and bold simplicity when we make our own.

We use a restricted number of vectors. When custom icons are displayed, we display them as background-images, rasterised PNGs at 72dpi.

USAGE

Icons are used in two instances

To explain a concept in sets of three - like here. They are also used in the drone-interface and community-platform.

ICON & LOGO POSITIONING

SPACING

Logos should be well spaced.

The tightest the logo can be is what you see in the header - one character-width both vertically and horizontally.

ICONS ON THEIR OWN

Within their sets of three, icons shouldn't be displayed in more than 3 at any time.

This allows for good spacing, allows icons to maintain visual hierarchy and entail integrity.

USAGE

Always there

As a young brand, we want to make sure PiCopter's logo is visible at all times. Indifferent to device, medium or position, you can see a PiCopter-logo.

SOMETIMES OUR MINDS NEED A BREAK

picopter

Remember that PiCopter is a for-profit, open-sourced organisation. All that is created is in the public domain.

TYPOGRAPHY

Helvetica Neue Pro

Our body-font optimised for gorgeous reading.

On web and in print - we use a font-size of 16px, and a 12.5% light color.

Proxima Nova Light

Second-level titles

The narrow type needs a little more contrast, but provides a pristine clarity to descriptive titles.

Proxima Nova Bold

For high-impact titles, at maximum of one per section.

For our high-impact titles - we're using the same font as the PiCopter-logo. Letter-spacing is to be adjusted to 1px/7px.

TYPOGRAPHY THINKING

CAPITALS

Titling sections

Never to explain a concept. Concepts are explained in sentance-case.

When to bold

Once per screen, not more.

We bold to emphasis.

The sizes

BOLD at 60px, Sub-titles at 30px and body-font at 16px

This way, we can maintain a consistent sizing theory.

OUR COLOR THEORY

#328AAB

Whenever we're teaching, our main color is a graded blue. Blue stands for code and instruct.

MAMI

#EEE, #CCC & #222

3 shades of grey

Light grey for sectioning up pages, medium grey for lines and separators and chalk black for clear low-contrast text and lines. Chalk black also stands for inventions, challenges and community.

PITCH BLACK

only in our logo

This way, we can always highlight our brand.

COLORFUL MEANING

TEACHING

Friendlier drone is hard to find.

Whether we display a class, engage through a course or present a video, we're blue.



We love to show our two faces next to eachother

INVENTING

To explore the boudaries of PiCopter takes a bold heart.

Chalk black is what we use for our inventions, challenges and towards our inherit Pi-community.